Why Choose Us

Why Use Auction House London?

90% Average Sale Rate for 2013-2015

Unrivalled Auction Service

Auction House London is the only auctioneer in the land to offer properties from a central London location with the assistance of 40 other regional auctioneers located all over the UK - all trading under the same banner. We therefore offer a completely unique service combining a national database alongside local expertise unrivalled by any other auction company.

Extensive Marketing

We do not simply rely on the auction catalogue to sell your property. All of our properties undergo an expansive marketing campaign throughout the UK and beyond via:

  • Catalogues both hard copy and online versions are sent out to our ever increasing database of registered buyers currently numbered at circa 39,000.
  • Auction Boards our distinctive auction boards generate local interest.
  • Trade Press we take regular adverts in the Estates Gazette as well as other property publications.
  • National and Regional Newspapers
  • Direct Marketing where relevant we will notify local builders, developers, investors, property companies and local agents in the areas surrounding individual properties.
  • Property Portals we accept that lots of buyers these days start their search online, so unlike most auction companies, we upload all of our properties to Rightmove, Zoopla, Findaproperty, Eigroup, Needaproperty, Movehut and many other leading property portals.

Customer Service

We have a large team of experienced sales staff working on your property. We believe in giving our vendors the highest level of personal service which is why every vendor is given a dedicated member of staff fully available to them outside of office hours. Our clients are given continual updates on the interest levels in their properties and why they are welcome to have our mobile phone numbers in case they wish to call us outside of office hours to discuss their properties.

Existing Corporate Client Database

Clients that we regularly act for include asset managers, mortgagees in possession, LPA receivers, property companies as well as private individuals. See our clients' testimonials.

Our Auctioneer

Andrew Binstock is widely considered to be one of the country's best auctioneers. He works tirelessly to ensure that every single property goes for the very best price possible using his highly energetic and engaging style of auctioning - never bringing the gavel down until every last bid has been extracted.

Our Results

There are numerous case studies in which Auction House London has been given a like for like property to that of one of our competitors and where we have achieved more money for the client. We pride ourselves on our success rates. Our average sale rate has been 90% for the past two years, against a national average of 76%. We have maintained this rate throughout 2015 too.


Our fees are highly competitive. Our standard charges comprise entry fees of 400 (half page) or 600 (full page) and we charge between 1-3% commission. There are various variable factors that will affect what fees we will charge on any given property.

Free Auction Appraisal

If you are considering putting your property into auction and would like a free auction appraisal, please either request a valuation or email your property details to info@auctionhouselondon.co.uk and we will be delighted to give you our expert advice.

Click here for a recent case study which highlights the advantages of selling by auction.

Click here to view a 60 second highlights video of one of our auctions.

Our expertise at your service

Our professionals are here to share their experience and help you to sell, buy or invest in auction with confidence - and with great results!

Get in touch and book free auction consultation.
Call us on 020 7625 9007